The beginning stages of running your online law firm may seem like an uneasy field to navigate but once you get into the swing of things, it’s *almost* like a walk in the park.
I said, almost!
I give this disclaimer because when it comes to being an entrepreneur, your entire business will ride on you staying ahead of the game and monitoring for when it’s time to switch things up or when it’s a good time to kick your feet back and relax. And this couldn’t be more true when it comes to how you market your legal services.
In the beginning, you’ll be navigating the playing field. Where are your ideal clients hanging out? Which platforms should you be spending most of your time on? What type of content should you be putting out (i.e. what do they respond to best?). There are a ton of questions that will require heavy market research! But once you find the answers, it becomes much easier to set up a system that works for you rather than the other way around. Because once you find out the blueprint to the way your ideal client moves and thinks, you’re then able to anticipate their needs and provide them with quality service that not only ensures them becoming returning clients but it also aids you in developing strategic relationships that will continue to help you market your legal services for years to come.
Read more below on how to make this happen!
When it comes to making (and keeping) your clients happy, there’s a fine line that’s drawn. Afterall, you’re running the show now! And while the hoops it may have taken to keep a client happy in your 9-5 may be something you’re looking forward to avoiding, it’s important nonetheless not to undervalue how far a happy client can propel your business.
It’s with this in mind that I would advise you to truly pour great detail into the energy and attentiveness you give your clients from day one. By giving them the space to build trust within you and your practice, you also give them the confidence to not only want to come back to you for your aid down the road but to also want to talk about you to their family and friends and share their experience.
By providing them with a reliable and trustworthy relationship where they truly feel they’re valued, you’re developing strategic relationships that will help ensure referrals and thus a steady stream of income without spending a cent on marketing!
Another great way to develop strategic relationships that will help you market your legal services is by knowing who to network with.
We can all agree that networking in general is a great way to put your new business out there (free press is free press, right?) but to be even more strategic and conscious of your precious time, you can devote your energy towards making sure to create connections with professionals that are in alignment with your services.
For example, let’s say you work with mostly family/divorce cases; you can niche down who you network with to be other lawyers within that niche or with family physicians, psychologists and the like. By networking within this circle, you’re developing strategic relationships with professionals who are more likely to come across your ideal clients that would be in need of your services and thus increasing your odds of receiving a referral.
Marketing your business doesn’t have to be a tedious chore. When it comes to current clients, make sure you have a system in place for onboarding/offboarding as well as keeping in touch with them during services so that you already know they’re getting the best service that they can. This will help ensure that they become returning clients.
When it comes to marketing, keep an eye out for fun networking groups within your niche and try to attend one or two a month! Give it your all and keep it moving. Marketing your business should not be a chore but rather a fun way to spread the word about all the amazing work you do!
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